Swinckels

We developed a number of impactful videos for “Swinckels Premium Pilsner & Bavaria.” A combination of strong stories, cinematic content, motion graphics, animation, and an atmospheric sound design. We made these videos entirely in-house, driven by marketing and data, fully in line with the campaign objectives of both brands.

Brief

The goal was to entice hospitality entrepreneurs with the appearance and quality of Swinckels Premium Pilsner & Bavaria. The videos were used to support the account managers of Swinckels Family Brewers and were widely distributed through various social media channels.

Target audience

To reach the right audience, we develop these stories with a specific purpose in mind. How can we translate the story and message to the different platforms without losing the core message’s strength? In this way, we go into more depth where possible, but keep it short and powerful when necessary.